West Elm, a home décor branch of Williams Sonoma, arrives “Where the West begins” with the opening of a new store at Crockett Row at West Seventh.
As with every West Elm store in the country (Fort Worth is their 102nd location, the eighth in Texas), the 10,000-square-foot store carries home furniture, bedding, décor, lighting, ceramics, textiles, jewelry and wall art. West Elm allows each store manager — known as the shopkeeper — to make product line and display decisions so products can vary from store to store.
Product lines are rotated seasonally and refreshed monthly. Free design clinics are held by the “design crew,” and consultants are also available for individualized sessions.
The company credits its “new modern in a livable way” look to achieving balance by pairing organic shapes with classic shapes, classic and unique textiles, and neutrals with bold colors.
Ninety percent of products are designed in-house in Brooklyn, New York by a team that strives for a selection of organic, handcrafted and sustainably sourced products from around the globe that are “Fair Trade Certified.”
From global to local, Texas artisans are showcased in a small area of the store dedicated to supplying local artists a “brick-and-mortar stage” to display their talents.
Individual shopkeepers are charged with the responsibility of finding that local talent.
2869 W. Seventh St., Fort Worth, 817-810-9078, www.westelm.com.