Sweet Tooth Hotel is experimental art and retail pop-up starting May 18

The Sweet Tooth Hotel is an experimental art and retail pop-up opening in Dallas in May. Photo by Chelsea Delzell

A 1,200-square-foot experiential art and retail pop-up known as the Sweet Tooth Hotel is opening in Dallas from May 18 to June 30 in Victory Park.

The venue will include never-before-seen, larger-than-life sweets, fantastic desserts and surprises behind every door.

Think Willy Wonka’s Chocolate Factory without the Golden Ticket.

The venue, a collaboration of some of Dallas’ most innovative artists, features five sugar-themed interactive rooms based on popular treats and will include hidden surprises.

If you want to take a piece of the hotel home with you, The Gift Shoppe offers a curated selection of products and sweets.

It is open to the public and does not require an admission ticket.

 

 

A rotating selection of work from local artists Jojo Chuang, Jeremy Biggers, Ilse Valfré and Shamsy Roomiani will also be on display.

General admission is $20 for a one-hour tour. A $40 Keyholder Admission, evidenced by a custom-created keychain that unlocks surprises throughout, allows unlimited access to all the experiences.

For $2,500, private tours — complete with a private concierge, special treats and surprises — are offered for up to 25 guests after 9 p.m.

The “hotel” is open 10 a.m. to 7 p.m. with entry admitted on the hour.

Children under 2 are admitted free, and those under 18 must be accompanied by an adult. All tickets must be purchased in advance online.

2316 Victory Park Lane, Dallas, 888-454-4353, www.sweettoothhotel.com.

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